Show Up Everyday
By Anthony Boyd
Since the pandemic started, I’ve been working out in my parking lot, consistently — 5 out of 7 days a week.
Throughout that time, I’ve gotten acquainted with my neighbors via traffic, literally.
I train by my car, which is right by the parking lot exit. Every day as the neighbors come and go, they see me.
I show up. They see me.
I’m not a brilliant marketer. Or a marketer at all. But I do know this.
Building an audience requires that you show up every day. Someway. Somehow — so that people can get to know you.
This internet thing is heavily community based and it’s becoming even more community based everyday.
My neighbors know me. I know them. Some stop to ask me for workout tips. Some just stop to chat.
Some are inspired by my determination to train despite the gyms being closed(now re-opened).
The name of the game is rapport.
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